Ho Goh Get in touch
Company names, people’s names and identifying details on this page have been replaced with placeholders. The structure, design and approach are exactly as they were sent.

Geneva · October 2026

Dear Alex, and the the ERP project team,

Thank you for considering me as a candidate for the EMEA Change Management Lead role. I am very excited at the prospect of coming back to the House.

I have prepared this page for two audiences.

For those I am yet to meet

A way of introducing myself, so please grab a nice cup of coffee and read on.

For those of you who know me

An overview of what I have been doing since we last worked together.

A change lead’s first job is to help people understand what is coming and what it means for them. So I thought I would begin the way I would begin the role: by telling you plainly who I am and what to expect.

Ho Goh's signature
Ho GohChange, Delivery and Engagement, with people at the centre
Ho Goh

What to expect from me

Four things colleagues tend to say about working with me.

Calm when the pressure rises

Go-lives, hypercare and escalations bring heat. I keep the room steady so people can think and decide well.

Plain words for complicated things

I turn programme detail into language that a store manager, a planner and a CFO can all act on.

The conversation stays open

I hold a discussion open until everyone shares the same picture, then we move together.

Connected at every level and geography

From floor walks to leadership forums, from Geneva to New York, London and Shanghai. People know I will come to them.

In a virtual room of 50 people, Ho had the ability to make us all sit back, pay attention and listen.

Chris McCall, Publishing CTO, Bauer Media Group

My background and suitability

Twenty-five years doing three things, and one thing that runs through all of them.

I started in consulting at Capgemini, then spent most of my career inside the organisation, at BP, Ralph Lauren, Richemont and dentsu, delivering change for colleagues I would see the next morning. That is where my way of working comes from.

CHANGE DELIVERY ENGAGEMENT

Change & Transformation

Aligning leaders and functions behind one direction and pacing change to what people can absorb.

  • Adoption readiness assessments against a global ERP template
  • Cluster PMO under a COO across three countries
  • Blueprinting of processes and ways of working
  • Internal consultant to service-line COOs and CFOs

Project Delivery

Large ERP and platform programmes, from readiness through go-live to the run organisation.

  • SAP at the House, Richemont and BP
  • Salesforce, Oracle and Microsoft Dynamics elsewhere
  • Multi-country, on-shore and off-shore teams
  • PRINCE2 Practitioner, Professional Scrum Master I

People & Engagement

Bringing the people who will live with a change into it, so they stand behind it after go-live.

  • Employee representative in a culture transformation across a 6,500-strong workforce
  • Brand ambassador, and Role Model of the EMEA Region award
  • Business users as partners in acceptance and adoption
  • Teaching and mentoring on the side

People at the centre of all three

Strategy firms say what needs to change. Technology firms build it. My job is to make the organisation able to change, with the people who live with the change at the centre of every decision.

The role, and where I have done it

What the EMEA Change Management Lead role asks for, and the evidence behind each part.

I know the House from the inside. I led SAP testing and integration across its legacy systems and retail channels from Geneva, worked with the US and London teams, and handed each phase to the people who would run it.

Regional strategy & planning

Global plan, local reality

dentsu Americas, 2022 to 2024, as Head of Operational Solutions: assessed Dentsu Creative US against the global ERP ecosystem template, then turned the gaps into a prioritised plan the service line could carry.

Change saturation

One view of every change

dentsu DACH, 2024 to 2025, as Cluster PMO under the COO: one view of all change initiatives across HR, Finance, Operations, Technology and Legal for Germany, Austria and Switzerland, so leaders could see the load on their people.

Stakeholders & change champions

Trusted by COOs, carried by key users

Advisor to service-line COOs and CFOs at dentsu Americas. At Ralph Lauren, 2015 to 2017, coordinated the key-user network and issue tracking for the SAP Fiori showroom (Market) rollout, alongside the business lead and the implementation partner.

Training, readiness & adoption

From training to hypercare

Salesforce migration at dentsu, 2021 to 2022: owned change management and training. Richemont, 2018 to 2019: business-led acceptance for 13 brands in China. Ralph Lauren: SAP Fiori and eCommerce phases handed to the run organisation.

Communication & engagement

Engagement at scale

dentsu DACH, 2024 to 2025: led the employee engagement initiative across a 6,500-strong workforce as employee representative in a culture transformation. Brand ambassador, and Role Model of the EMEA Region award.

Measurement & governance

Readiness you can see

dentsu Americas: readiness scored 1 to 5 across five workstreams, 65 outcomes ranked on one page. dentsu DACH, as Cluster PMO: set the rules, framework, templates and communication style that change reporting ran on.

The stretch I care most about

Where I work Go-live Prepare Build Test Hypercare Everyday use Speed of adoption Utilisation Proficiency Illustration of the shape I plan for, not measured data.
Programme activityAdoption and proficiency, when people are brought along from testing onwards

Before go-live: ready people

Business users own acceptance, so they know the new way before it arrives. At Richemont this produced the programme’s most successful acceptance campaign in 10+ years.

At go-live: the business decides

Release decisions rest on business readiness alongside technical sign-off.

After go-live: adopt and hand over

Each phase handed to the run organisation as it stabilised; live ERP adoption assessed with the people using it and prioritised into a plan.

The ADKAR stages, as I have delivered them on programmes

  1. AwarenessFunction leads aligned behind one view of what is changing and why.
  2. DesireBusiness users treated as partners, shaping the change rather than receiving it.
  3. KnowledgeTraining owned alongside the change, and key users who teach their own teams.
  4. AbilityGo-live decided on business readiness, then supported through hypercare.
  5. ReinforcementEach phase handed to a named owner in the run organisation.

My career path

Each stop taught me something I carried to the next. Follow the line from today back to the start.

Change & TransformationProject DeliveryPeople & Engagement
  1. Trinity, Geneva

    Founder · June 2026 to today

    ChangeDeliveryPeople
    • An independent advisory practice built on everything below: ERP delivery, operations excellence and people and culture in one place.
    • Tailored proposals for organisations in change, each starting from a conversation with their leaders.

    Carrying forward: a way of working that leaves a named owner inside the organisation.

    2026
  2. dentsu DACH

    Head of Transformation Processes / Operations Excellence Lead · 2024 to 2025

    Change
    • As Cluster PMO for the COO of Germany, Austria and Switzerland, aligned change across HR, Finance, Operations, Technology and Legal through influence rather than line authority, and set the framework, templates and communication style it ran on.
    • Led the employee engagement initiative across a 6,500-strong workforce as employee representative in a culture transformation; brand ambassador, and Role Model of the EMEA Region award.
    • Built a single view of every change in flight, so leadership could see the combined load on their people.

    Learned here: change saturation is real, and a region needs one person watching the whole picture.

    2024
  3. dentsu Americas

    Head of Operational Solutions · 2022 to 2024

    ChangePeople
    • Internal consultant to service-line COOs, CFOs and leadership teams across the US.
    • Designed and ran the ERP adoption readiness exercise, twice: business, process and technology in one conversation, scored and prioritised on one page.

    Learned here: a global template lands when local teams help decide what to fix first.

    2022
  4. Merkle Switzerland

    Strategic Relationship Partner · 2021 to 2022

    People
    • Relationships with clients and partners; owned the Microsoft alliance. Seconded to lead a major Salesforce migration alongside a Big 4 team, owning change management and training as the bridge between technology and the business.

    Learned here: training lands when the people who built the process help teach it.

    2021
  5. Isobar / Merkle

    Quality Assurance Lead & Senior Test Manager · 2019 to 2021

    Delivery
    • One way of releasing across ~35 applications and five delivery groups for a major client. Business readiness, alongside technical sign-off, drove release decisions.

    Learned here: the business, not the test report, should decide when something goes live.

    2019
  6. Richemont

    Test Coordinator, SAP rollout · 2018 to 2019

    Delivery
    • Business readiness and user acceptance for 13 luxury brands in mainland China.
    • Treated business users as partners in the change: the programme’s most successful acceptance campaign in 10+ years of SAP rollout.

    Learned here: when users feel like partners, acceptance becomes adoption.

    2018
  7. The House, Geneva

    Test Manager & Test Architect · 2015 to 2017

    DeliveryPeople
    • SAP integration across 100+ legacy systems and retail channels, grounded in how people in the business actually work.
    • Coordinated the key-user network and issue tracking for the SAP Fiori showroom (Market) rollout, working with the business lead and the implementation partner.
    • SAP Fiori rollout and eCommerce transformation across US and London teams, each phase handed to the run organisation as it stabilised.

    Learned here: how Ralph Lauren runs, from the brand down to the store, and the people who make it run.

    2015
  8. BP Oil International, London

    Test Manager & User Acceptance Lead · 2006 to 2015

    Delivery
    • Approach and standards for acceptance and readiness on a major global SAP programme; the central escalation point across streams.
    • Coached on-shore and off-shore teams and kept business users engaged through a complex, multi-system change.

    Learned here: nine years on one programme teaches you what lasts after the project team leaves.

    2006
  9. Capgemini, London

    Technology Consultant · 2000 to 2006

    Delivery
    • Oracle and Microsoft Dynamics for the MoD, FCO, Matalan and the National Trust: judging systems by whether they worked for the people using them.

    Where it began: the habit of asking the user before the architect.

    2000

Foundations

Where the thinking was built

Economics taught me that people act on what an organisation rewards. Information systems taught me that a system and the people who use it shape each other. The certifications followed, each one earned alongside the work.

1999
MSc Analysis, Design and Management of Information SystemsLondon School of Economics
1998
BSc Economics for SpecialistsUniversity College London
2005
ISEB Practitioner in Software TestingBritish Computer Society
2018
PRINCE2 PractitionerAxelos
2020
Professional Scrum Master IScrum.org

My current exciting project

What I have been doing since dentsu, and why.

Trnity

After twenty-five years of watching change succeed or struggle depending on how people were brought along, I became convinced of one thing: organisations reach their goals through how they engage their people, and workplaces where people feel fulfilled perform better.

So in June 2026 I started Trinity, an advisory practice that brings together the three things I have always done: change and transformation, project delivery, and people and culture. The name says it: three parts, one whole.

It has been the most demanding and rewarding stretch of my career. I have had to listen harder, write more plainly and ask for help more often than ever before. Those are exactly the habits I would bring to this role.

1ListenLeadership intent, and what success should feel like for people.
2EngageThe people doing the work, in confidence and in their own words.
3PlanA prioritised roadmap, tested with those who will run it.
4Hand overA named owner inside carries it forward.

hellotrinity.net

The practice website in English and Korean: the three offerings, the way of working, case studies and recommendations.

Visit the site

Tailored proposals

Written for organisations going through change, each one starting from a conversation with their leaders. A sanitised example is in the letter to friends.

See an example

A letter to friends

A newsletter thanking the people who came alongside me, explaining what Trinity does and how I work.

Read the letter

In my spare time

The same interest in people, outside work.

Guest lecturer, HEG Genève (HES-SO)

Since November 2025 · International Business Management

I teach business change and end-to-end processes from real SAP programmes, including the human side: an optimised process delivers its value when the people running it understand it, own it and use it well. On 1 October I delivered two three-hour classes in a day and asked the students how it landed. Measuring how change lands is a habit, not just a job.

Young adults mentor

Geneva Korean Church · since 2020

I walk alongside students and early-career professionals as they make academic, career and personal decisions.

Treasurer

Cornerstone Church Kingston, London · since 2014

Accounts, budgeting and tax returns for a community I have belonged to for many years.

In their words

From LinkedIn recommendations.

The House
He noticed a cumbersome task in my day to day and offered to automate it. No ulterior motives. Years later I still rely on Ho as a mentor, a consultant, and a source of deep knowledge and advice.
Former colleagueBusiness Process Manager, the House in Europe
The House
I really appreciated his leadership and diplomatic skills which helped to keep the team motivated.
Gian Andrea BruniHR Transformation Programme Manager, Digital4HR
Ho’s soft skills, happy warrior demeanor and common sense approach were important in successfully changing the way business and technology stakeholders cooperate on such large ERP programs.
Olivier BarbieriChief Information Officer
Very professional and structured but also a kind and well spirited human. His polite, calm but still distinct nature created the perfect work environment.
Sebastian SchlueterBusiness Process Integrator, Supply Chain
A rare combination of strategic vision, emotional intelligence, and practical execution. His talent for connecting people at every level and in every geography sets him apart.
Nimrod CohenEnterprise Architecture & Business Strategy
Beyond deliverables, Ho left a lasting positive impact through role model behaviour, commitment to appreciation, and dedication to teamwork. His communication style was open, empathetic, and motivating.
Christina RoloffTotal Rewards Manager
His eye for detail, sharp articulation, and effortless collaboration make him stand out in any team. Almost like watching an orchestra conductor at his best. What I appreciated most was his kindness.
Prantik BiswasHead of Apps Teams, Linde Plc
Ho knew how to cultivate a good spirit, which was his signature, thus facilitating the work of all the team to achieve the objectives. A manager who trusts you.
Mohammed LouatiIS&T Project & Quality Management
Ho has an exceptional gift for engaging audiences drawn from a wide range of personal and professional backgrounds. He brings energy, clarity, and a genuine sense of inclusivity to every interaction.
Toyosi SampsonFounder, SOFFTE.AI
Ho brought a level of clarity, sanity and collaboration into a fast moving, high stress, high pressure environment. In a virtual room of 50 people, Ho had the ability to make us all sit back, pay attention and listen.
Chris McCallPublishing CTO, Bauer Media Group
Effortlessly unique and intelligent. Focused on delivering quality and sustainable solutions, adaptable in agile environments, with a very communicative approach.
Isis FradetSenior Tech Recruiter

The essentials

Based in
Geneva, Switzerland
British national
Languages
English and Korean, native
French, A2 (DELF)
Certified
  • PRINCE2 Practitioner
  • Professional Scrum Master I
  • ISEB Practitioner, Software Testing
Education
MSc, London School of Economics
BSc, University College London

Thank you for your consideration.

Whether we have worked together before or are about to meet, I would be glad to talk about the role and what the EMEA teams need from it.

Proposals